YanGo Pro
campaign

Challenge

Create a unique photo style that would be easily recreated with AI generations.

Use and develop the existing set of 3D assets and create new compositions with them.

Maintain a consistent style throughout all the visuals that would work for both photo and graphic content.

Solution

We created a photo style that is focused on people just as the product is. The brand portrays bold, self-confident South Africans who take pride in their work.

Its distinctive feature — the red glow that seems to illuminate the path toward stable earnings. That makes it instantly recognizable as YANGO.

Create a unique photo style that would be easily recreated with AI generations.

Use and develop the existing set of 3D assets and create new compositions with them.

Maintain a consistent style throughout all the visuals that would work for both photo and graphic content.