FBS Promo
Campaign

Challenge

Naming

In Africa, the final months of the year (September–December) symbolize a last push to finish goals and prepare for year-end. October is one of these months.

The promo goal was to re-engage the existing client base, encouraging new deposits and trades. More trades mean higher partner commissions and a stronger year-end finish.

This led to the name FBS IB Ember Rush.

Visuals

Ember season is associated with light and glow which became the main inspiration for the visual concept.

To bring this idea to life we created set of "glowing" gradient backgrounds.

The Ember Months concept suggests red and orange fire tones, but in trading, red has negative connotations of financial loss.

As a compromise, we decided to add yellow and orange accents to the brand’s green palette.