Philip Morris
‍Siesta Mix

Challenge

Visuals

The design for this campaign was formed from direct associations with the product’s name.

"Summer Siesta" called for the bright colors of a southern sunset with bright orange accents. The "Horizons" tagline influenced the background composition.

Solution

Due to the strict regulations in the tobacco industry, some marketing channels were unavailable or had too many legal restrictions. We created a unified campaign incorporating both online and offline activities:

— Landing page
— CRM marketing
— Telegram channel
— Interactive campaign through QR codes
— Offline banners
— Integrations with local businesses (table talkers)