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Philip Morris
Siesta Mix
Client
Philip
Morris
Client
2024
Description
Launch and promotion of the limited-edition Siesta Mix Philip Morris cigarettes.
Challenge
Launch a new selection on the Russian market, navigating the regulations on tobacco products, and differentiate from the market leaders.
Visuals
The design for this campaign was formed from direct associations with the product’s name.
"Summer Siesta" called for the bright colors of a southern sunset with bright orange accents. The "Horizons" tagline influenced the background composition.
Solution
The design for this campaign was formed from direct associations with the product’s name.
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Results
The product was launched in time, with coverage across all available marketing channels.
+0.5%
Market share in the category
500k+
Reach across all channels
