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Aaply Brand
Strategy
Aaply
Tech
A collaborative SaaS tool for simple planning and UX design of mobile applications.
Challenge
Creating a strong brand that would differentiate Aaply from corporate competitors: Figma, Sketch, Adobe.
Positioning &
Naming
We carefully design user journeys in mobile apps.
We create a builder with ready-made blocks and well-defined flows that users can easily customize.
We make complex UX flows simple and clear for all collaborators — both external clients and internal teams.
Aaply — a name born from App (the product’s core) and Apply (the intended action).
Human-centred Marketing
Our marketing strategy was based on two key points:
• Emphasizing the tool’s collaborative nature
• Operating with no advertising budget
Promotion focused on X (formerly Twitter), LinkedIn, and Reddit, while we also worked on SEO and educational content, gradually building up the blog.
Results
The product was launched in time, with coverage across all available marketing channels.
1000+
Early bird and beta users
registered.
#1 Product
of the Day
Successful Product Hunt
launch.
